Charity pink bales campaign smashes last year’s total
18 January 2017
Following the success of this year's pink bale campaign, Volac and Breast Cancer Now are giving you the opportunity to win a VIP tour of the Institute of Cancer Research in South Kensington, London.
Breast cancer research
Breast cancer is the most common cancer in the UK, but thanks to research more people are surviving breast cancer than ever before. More than 80% of women with breast cancer are still alive five years after diagnosis but around 50,000 women are still diagnosed with breast cancer each year. Breast Cancer Now is the UK’s largest breast cancer research charity, dedicated to funding research into this disease. Volac was proud to once again support Breast Cancer Now, to continue this essential research, by re-launching our special pink bale wrap.
Success of the pink bale wrap campaign
Last year the campaign raised over £10,000 for breast cancer charities, however thanks to all your support, we are delighted to announce that this year’s campaign has smashed last year’s total and attracted a huge amount of support from farmers across the country.
For every roll of the pink Topwrap film purchased, £3 was donated to the charity Breast Cancer Now – with contributions toward the £3 coming from Volac, Trioplast, the film’s manufacturer and merchant supplying the roll.
Support from across the country
As well as helping the charity through purchases of the special pink wrap, the campaign visibly demonstrated farmers huge support for the charity and pink bales could be seen across the country..
Jackie Bradley from Volac said:
The aim was to help raise awareness of the disease – while all the time raising money for a fantastic cause.
One of the many farmers who opted for the pink wrap was Kent sheep producer, Doug Millen, whose family has been personally affected by breast cancer.
“We did it to highlight the disease because of what we had been through,” Doug Millen explains. “Breast cancer can affect anyone; not just women but men too. We wanted to do our bit.
“The field with the pink bales was right next to a railway line, so got a lot of attention. People were even taking photographs.
My daughter also put it on social media, and it’s been in the local newsletter and we had loads of comments. When people asked why we had made pink bales, I was able to explain.
Breast cancer can affect anyone but with so many women working in agriculture, it is so important to raise awareness of breast cancer in the countryside and what better way to visualise it than with pink bales in the fields.
Enter our competition
Volac would like to thank all those who have taken part and offer you the opportunity to find out more about the work of Breast Cancer Now through our competition.
As mentioned, last year over £10,000 was raised for Breast Cancer Now and with your overwhelming support this year has been an even bigger success. Now all you need to do is guess how much we have raised this year!
The lucky winner, with the closest guess, will get the opportunity to win 2 x entry to a VIP tour of the Institute of Cancer Research in South Kensington, London. This includes special entry to three labs and personal presentations from three scientists, with insight into Breast Cancer Now’s latest and most innovative research.
To enter, simply send your guess to us on facebook at @pinkbalewrap. To enter now, click here.
If you would like to find out more about Breast Cancer Now, visit www.breastcancernow.org